Award-winning wholesaler, Net1on1 publishes series of blog entries on its website to help customers write product descriptions, answer consumer enquiries, and develop deeper product knowledge.
Net1on1 has been publishing blog content for the last two years since the launch of their new, revamped website in 2015. Focusing on adult industry trends, company news, offers, brand profiles and the latest additions to the catalogue, the blog became a source of information for the company’s customers who could also find business, marketing and eCommerce tips. However, in a new drive to empower their customers with product knowledge, the wholesale company has recently started publishing guides in a blog series format covering popular topics.
Lili Hornyai, Net1on1’s Customer Service Assistant has said:
There’s a real opportunity to pass on product knowledge in a blog format as we can show off our best selling products and equip retailers and online sellers, in the meantime, with the essential information they will need to sell these items. Facing a 2000-strong versatile product catalogue and not being aware of how all these products are used exactly can be a bit overwhelming and confusing if starting out without previous experience in the sale of adult novelties. The blog series is meant to help our customers with some basic toy, kink and product knowledge that they can use when facing specific customer enquiries, but it should also aid them with content creation which we know is key in today’s online market. Writing creative, informative, and unique product descriptions can make or break a business these days, so we want our customers to use the blogs as a foundation for their own content. We first ran a series on different topics and covered as much as possible – this complemented the recent expansion of our catalogue.. The recently finished back door series offered a detailed guide for p massage while the entry on strap play has broken the site’s previous viewing record with over 4200 views – if anyone needed more proof that pegging is today’s hottest trends. Of course, we are always happy to hear our customers’ feedback and open to requests, so feel free to let us know what we should cover next!